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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: Case Analysis of Competitive Intelligence E-commerce Website based on the SWOT
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 625-628)
Author(s): Wenyun Liu, Research Center for Technical Information of Shandong University of Technology，Zibo,China,255091
Xiaohong Han, Research Center for Technical Information of Shandong University of Technology，Zibo,China,255091
Abstract: The article utilizes the SWOT analysis model, analyzed the strengths, weaknesses, opportunities and threats faced by the Taobao. Under the reasonable assumptions, recommendations are given to promote the competitiveness of E-commerce Website in different circumstances by using the SWOT analysis model, which helps to promote the ability to respond to the external environment and the core competitiveness of E-commerce Websit.
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