The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: The Analysis about Stakeholder Management and Enterprise Crisis Management
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 518-523)
Author(s): Dupeng Wang, School of Information and Management, The National University of Defense Technology, Changsha, China
Qijun Jiang, School of Information and Management, The National University of Defense Technology, Changsha, China
Abstract: Stakeholder management is an essential part of crisis management. There are instrumental and non-instrumental approaches about stakeholder management. The styles of crisis management are reactive, proactive and compliance. Instrumental approach stakeholder management is consistent with reactive crisis management, non-instrumental approach stakeholder management is consistent with proactive crisis management. In order to improve management performance, the enterprises that take instrument approach stakeholder management will take proactive management. But the motivation is different from the non-instrumental approach stakeholder management, the enterprises can take trust and cooperation only to the key stakeholder.
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