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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: Problems and Countermeasures in the Network Advertisement of China
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 405-408)
Author(s): Xingle Teng, School of Management, Shandong University of Technology, Zibo, P.R.China, 255049
Abstract: This paper describes and analyses the state of development of network advertisement. Firstly, this paper describes the background of the thesis and the theory of the situation at home and abroad. In the second part the papers, by analyzing the domestic authority of the data, describes the development of the advertising industry. In the third part, the thesis discusses the problems of network advertisement that restrict itself to ward a healthy, orderly direction of development. Finally, views and suggestions were proposed for the future development of network advertisement.
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