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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: Corporate Culture Construction and Development of Firm Competitiveness
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 192-196)
Author(s): Changfeng Wang, School of Management, Shandong Jiaotong University, SDJTU, Jinan, China
Abstract: Prevailing research claims that strong corporate cultures improve firm competitiveness by their four functions: introjecting, restricting, agglomerating and oriented. This paper addresses that the Chinese corporate should develop their cultures on the basis of Chinese characteristics with international trends. In order to develop good corporate culture, suggestions are made with respect to construct innovation culture, to improve the overall quality of staff, and to combine leader’s pivotal roles with staff’s main roles.
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