The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title:	The Diversification Directions of the Japanese Textile Enterprises
Source:	The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 77-81)
Author(s):	Rongping Zeng, School of Economics and Management, Nanchang University, Nanchang, China, 330031
Abstract:	Confronted recession of the original principal businesses, Japanese large textile enterprises chose to implement diversification strategy. The difference of technical resources and capacities led to the different direction of diversification, but also affected the timing of new market entry. Diversification of Japanese textile enterprises showed the path-dependent characteristic.

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