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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: The Analysis about Stakeholder Management and Enterprise Crisis Management
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 610-615)
Author(s): Qiao-Ni Zhu, Glorious Sun School of Business and Management, Dong Hua University, Shanghai 200051, P.R.China
Qi-Jun Jiang, School of Economics and Management，Shanghai Ocean University，Shanghai 201306，P.R.China
Abstract: Abstract: Stakeholder management is an essential part of crisis management. There are instrumental and non-instrumental approaches about stakeholder management. The styles of crisis management are reactive, proactive and compliance. Instrumental approach stakeholder management is consistent with reactive crisis management; non-instrumental approach stakeholder management is consistent with proactive crisis management. In order to improve management performance, the enterprises that take instrument approach stakeholder management will take proactive management, but the motivation is different. In order to avoid the crisis effectively, enterprise should change gradually from the instrumental-based reactive crisis management to non-instrumental proactive crisis management.
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