International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title:	Framework of Corporation Culture's Transmission Based on Internal Marketing
Source:	International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 598-601)
Author(s):	Yu-dong Han, School of Management, Chongqing Jiaotong University, P.R.China, 400074
Abstract:	Abstract: The researches of corporation culture have made great progress, but the mechanism of its transmission is not so clear. In this article, the author uses Internal Market theory to analyze the mechanism of its transmission. According to 4P tactics the author founds the framework based on Internal Market to explain this mechanism.

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