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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Process View on Proactive Organizational Change- Case Analysis based on a world leading Auction Company
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 479-482)
Author(s): Zhaokun CUI, School of Humanities and Economic Management, China University of Geosciences, Beijing, P.R.China
Abstract: Abstract: Based on case analysis of a world leading Auction Company, the paper reveals the major challenges for successful organizations to undertake proactive strategic change. Taking the existing process view and content view of organizational change theories as the major theoretical point of departure, the paper argues that, being a successful organization to initiate strategic change, the organization should follow a specific process consists of changes for all the organizational life elements. It is thereby the aim of the paper to provide a prescriptive process model to give guidance on managerial change actions aiming at passing through a successful organizational change phase.
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