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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: The SMEs’Strategy Based on Game Theory and Core Competencies
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 228-231)
Author(s): Wei Li, School of Economics and Management, Northeast Dianli University, JiLin, China, 132012
Yuejuan Li, School of Economics and Management, Northeast Dianli University, JiLin, China, 132012
Abstract: Abstract: Combined with the practice of the Chinese small and middle enterprises’ (SMEs’) strategic management, this paper analyzes the limitation and existing defects of the traditional strategic management method applying to the SMEs. On this basis and combined with the newest achievements, this paper analyzes the applications of the core competence theory, the virtual enterprise operation mode and the game theory in the SMEs’ strategic management. After combining these three methods together, this paper proposes the SME’s strategic analysis method which is based on both the core competencies of the game theory and the virtual manufacturing mode, summarizes the implementation process in which this method is applied to the SME’s strategic management.
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