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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Operations Strategy for Developing Chinese Flower Auction Markets: Results from a Comparative Analysis
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 186-192)
Author(s): Kai-Da Qin, College of Management and Economics, Kunming University of Science & Technology, Kunming, P.R.C
Bao-Jian Yang, College of Management and Economics, Kunming University of Science & Technology, Kunming, P.R.C
Abstract: Abstract: For the vast majority of floriculture business the auction is the best way to realize an assortment of flowers with as broad a scope as possible, produced across the world, and available for market price. Flora- Holland is the largest and successful flower auction market in the world and approximately 44 million cut flowers and 4.8 million houseplants and garden plants are traded daily. But the operation of Chinese flower auction markets is not so successful that some researchers have concluded that the auction method doesn’t suit to Chinese practice. This paper compares operational goals and performances of FloraHolland with Kunming International Flower Auction Market (KIFA), which are two typical flower auction markets in two countries. Finally, the paper gives five crucial emphases for developing Chinese flower auction markets: transit of service strategies, cultivation of participants' network, establishing standardization, clever mechanism design and avoiding some factors influenced success auction, and improving on operational performance continuously. Auction method will have a fine perspective in Chinese flowers trade in the future.
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