International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Research of Industry Choice in Diversified Enterprises Based on Entropy Weight and TOPSIS
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 159-162)
Author(s): Yongan ZHANG, 1,2 Economics &Management School of Beijing University of Techonlogy
Xianfeng ZHANG, 1,2 Economics &Management School of Beijing University of Techonlogy
Abstract: Abstract: The choice of entering new industry is one of the most important decision-making in the course of implementation of the diversification strategy. In this paper, we researched the theories and methods of companies selecting industry, and built a set of indicators of diversified enterprise to choose the industry, and then we used the entropy weight and TOPSIS to choose the industry which enterprises should enter, and provided a way for diversified enterprise to select industry.
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