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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Network Effects, Market Lock-in and Standard Selection
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 5797-5800)
Author(s): Yueying He, Economics and Management School, Beijing University of Posts and Telecommunications, Beijing, China ；National Computer Network Emergency Response Technical Team/Coordination Centre of China
Xiongjian Liang, Economics and Management School, Beijing University of Posts and Telecommunications, Beijing, China
Abstract: Abstract: Based on network effects economic theory, the paper analysis and research on the dynamical evolution of the market of the Mobile Terminal (MT) and the competition situation of the MT OS standard. By thoroughly study, the author proposes some competitive strategies for the companies in the market.
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