•   Home
  • Proceedings
  • International Conference on Engineering and Business Managem...

International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Conversion Rate — A key metric in the measuring of the effectiveness of online advertising
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 5552-5556)
Author(s): Guangming Wang, Dept. of computer and information engineering, ZJGSU, Hang Zhou, China
Jia Yu, Dept. of computer and information engineering, ZJGSU, Hang Zhou, China
Yingchao li, Dept. of computer and information engineering, ZJGSU, Hang Zhou, China
Abstract: Abstract: After analyzing various widely used metrics of measuring the effectiveness of online advertising, issues like multi-metrics, accuracy falling by reason of technology advancement, and the existence of casual click and click fraud in the current field of effectiveness of online advertising measurement are studied in this paper. Conversion rate is adopted firstly to be key metric of measuring the effectiveness of online advertising. With the analysis of factors that affect the conversion rate, the methods of improving conversion rate are proposed.
Proceedings by Subjects
Resources
Products
Contact us
book@scirp.org
WhatsApp +86 18163351462(WhatsApp)
Click here to send a message to me 1243940697
Book Publishing WeChat
Follow SCIRP
Free SCIRP Newsletters
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top