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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Study and Analysis Based on SWOT of Chinese Mobile E-Business
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 5358-5361)
Author(s): Yuxi Liu, 461#mailbox, NO516 Jungong Road, Shanghai 200093, China
yan Jiang, Business School of USST, Shanghai, China
Abstract: Abstract: With the development of both mobile telecom technology and Internet, mobile E-business is becoming the focus all the world as a new business model. Mobile E-business has a lot of advantages over traditional E-business, and it has a large number of potential customers, also including the largest mobile telecom market in China. We should take more targeted steps in market strategy, in order to improve the development of Chinese mobile E-business all-round, before we have realized the stage of our mobile E-business market. This paper first introduced the characteristics of mobile E-business, and then the status of it in China. The most important part is that we used a method based on SWOT to analyze the industry of mobile E-business, pointed out the problem of it and make some preparation for further study in the coming future.
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