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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: A Study of Association Rules of Data Mining on Insurance Product Life Cycle
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 5154-5159)
Author(s): Lingmin JIANG, School of Informatics，Guangdong University of Foreign Studies，Guangzhou 510420，China
Abstract: Abstract: It is a key of survival and development for insurance companies to achieve product innovation and effective insurance product life cycle management. Moreover, tracking and monitoring of the product after putting on the market are also important. To formulate and adjust marketing strategy of insurance product life cycle, we implement data analysis and predict by manipulating association rules of data mining.
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