International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Game Theory Analysis on Competitive Advantage of Enterprise Computerization
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 5221-5224)
Author(s): Yong Yang, Management College, Henan University of Technology, Zhengzhou, China
Abstract: Abstract: This article will focus on the way of applying game theory analysis on the competitor’s computerization positioning strategy, the final conclusion is that advancing in implementing computerization will help the enterprise achieve competitive advantage in terms of product price, market sales and profit, and the “market leader” will be the result.
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