International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Study on Delayed New High-tech Vaporware Product
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 4895-4900)
Author(s): wen Yi, School of Economics and Management Zhengzhou University of Light Industry, Zhengzhou, China, 450002
Abstract: Abstract: In high-tech market vaporware is delayed new product beyond preannounce deadline. An analysis is presented that delays can be explained by factors related to the firm’s competitive motivations, the contingent context of the new product, and prolonged product development. Vaporware effects on firms are concluded and some advices are provided to firms lastly.
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