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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: A Customer Satisfaction Model in Website Platform
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 5544-5547)
Author(s): Dawei Liu, School of Management, Jilin Normal University, Siping, China
Qian Li, School of Management, Jilin Normal University, Siping, China
Abstract: Abstract: Website platform such as E’bay and Taobao facilitate the delivery of many new products and services across electronic networks. With online auctions has been becoming a vital component in our life, Customer satisfaction is tied directly to profitability. In this paper we reviewed the Kano model of customer satisfaction, based on three factor which Kano given we analyzed the factors which affect the customer satisfaction level. Finally we give some advice to providers who operation in website platform.
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