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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: A Research on Fuzzy Synthetic Evaluation Model of Performance of Car Regional Sales Teams
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2436-2439)
Author(s): Lixin Cui, School of Management，Huazhong University of Science and Technolodgy，430074, Wuhan, China
Jinlong Zhang, School of Management，Huazhong University of Science and Technolodgy，430074, Wuhan, China
Abstract: Abstract: As the automotive industries are increasingly low-profit, auto manufacturers have to focus on the management of the channel-optimized. The purpose of this paper is to introduce the research about China's automotive regional sales team performance evaluation, to summarize the factors affecting Performance of Car regional sales teams, and then establish a more scientific cars Regional Marketing team performance evaluation system.
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