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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Exploration on the Service & Sales Pattern of Folk-custom Tourism Industry in Sichuan
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2432-2435)
Author(s): Jiabin Wang, Commercial College of Chengdu University of Technology, Chengdu Sichuan, China, 610051
Weibin Ji, Business Administration College of Sichuan University, Chengdu Sichuan, China, 610064
Abstract: Abstract: Folk-custom tourism is one type of cultural tourism activities, which centers on the sightseeing and experiencing the folk’s custom of the tour region. Now it becomes one part of the three series of tourisms, together with the counterparts of natural sightseeing tourism and places of interest tourism. Sichuan province is abundant in folk-custom tourism resources and has far-reaching potentials in market prospect, but the management on it still remains in the stage of extensive marketing. With a view to “The Flower of Service” theory proposed by Christopher, the famous marketing expert from America, this thesis puts forward how to construct the applied mode of service marketing in folk-custom tourism in Sichuan province. The thesis aims to promote the leapfrogging development in tourism industry in Sichuan province and quicken the steps of making Sichuan province take the solid position of key provinces in tourism economy.
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