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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Research on Corporation Social Responsibility and Marketing Force
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2414-2416)
Author(s): Zhi-Qiong GE, School of Management, Shenzhen Polytechnic, Shenzhen, China, 518055
Abstract: Abstract: Corporation social responsibility has been widely recognized and valued by the business circles and theoretical circles. Social marketing concept in marketing concept was generated earlier than the corporation social responsibility concept. A corporation which is good at exercising the corporation social responsibility is a corporation with strong power of marketing. And corporation social responsibility may bring higher profits to a corporate. In international marketing, corporation social responsibility has also become the entry criteria of corporations’ access to the international market and the standard that corporations have to observe.
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