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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Research on the Role of Chinese Children in Household Consumption
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2378-2381)
Author(s): Li Liu, College of Economics and Administration North China University of Technology, Beijing, China
Abstract: Abstract: Children play different roles in the purchase of different household consumer goods. The age of the children, the condition of the parents, family structure and the communication mode of the family will influence the role of the children in household consumption. The enterprise should implement the marketing strategies according to the influence of the children’s role in household consumption, such as finding the right appealing object, making use of the force of children, developing parent-child interactive marketing strategy, embodying the theme of father’s love and paying attention to the influence of the elderly.
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