•   Home
  • Proceedings
  • International Conference on Engineering and Business Managem...

International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Quantitative Analysis of Enterprise Resource Based on Enterprise Capacity of Local Brand Globalization
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2345-2348)
Author(s): Hui GAO, School of Economics and Management, Beijing Jiaotong University, BJTU, Beijing, China
Xiao-Dong QIU, School of Economics and Management, Beijing Jiaotong University, BJTU, Beijing, China
Abstract: Abstract: Brand globalization is an important choice for the local enterprises to enter the international market. Based on the logical relationship between enterprise resource and capability, this paper analyzes and quantifies the elements of composition and proportion of each resource for three kinds of brand globalization strategy through resource dimensions. By making the difficult capacity of enterprises into more easily measurable elements of enterprise resource, enterprises can achieve business results from qualitative to quantitative assessment of the direction of transformation to enable them to realize their own value and strategic choice of accurate understanding of the path, which will help enterprises implement the brand an international strategy to make more rational and scientific choices.
Proceedings by Subjects
Resources
Products
Contact us
book@scirp.org
WhatsApp +86 18163351462(WhatsApp)
Click here to send a message to me 1243940697
Book Publishing WeChat
Follow SCIRP
Free SCIRP Newsletters
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top