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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Analysis of Channels Management for the Marketing of Agricultural Products
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2335-2339)
Author(s): Wei Fang, School of Business，Central South University of Forestry & Technology, Changsha P.R.China, 410004
Xiamiao Li, School of Traffic & Transportation engineering，Central South University, Changsha P.R.China, 410075
Abstract: Abstract: Beginning with the current structure for the channels of agricultural products, this article points out the significance of marketing channels for agricultural products, and further analyzes the existing problems with current channels. Then, combining the characteristics of agricultural products, as well as the economic environment which they are in, this paper proposes countermeasures to improve the channels of marketing agricultural products.
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