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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Forecasting of Chinese Private Car Consumption Structure Based on Conjoint Analysis
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2309-2312)
Author(s): Ji-bao GU, Management School，University of Science and Technology of China，Hefei, China，230026
Bin HUANG, Management School，University of Science and Technology of China，Hefei, China，230026
Qi DAI, Management School，University of Science and Technology of China，Hefei, China，230026
Abstract: Abstract: In recent years, Chinese private car market has been developing very fast; the competition is getting intense. In this situation, it is very important to forecast the consumption structure of private cars. In this paper, the main purpose is to find out consumers’ preferences among private cars and simulate market share based on Conjoint Analysis technique. According to the simulation results, private cars which are foreign brands, in middle prices, will hold a larger market share; while the cars which are domestic brands, in lower price and emission, will hold a smaller market share.
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