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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: The Theoretical Framework and Empirical Research of Interest-Oriented Sales Based on Customer Perceived Value
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2266-2269)
Author(s): Jingdong Chen, School of Economics and Management, Xi’an University of Technology, Xi’an 710054, China
Xiaoqian Gao, School of Economics and Management, Xi’an University of Technology, Xi’an 710054, China
Abstract: Abstract: Sales of subject and object for the exchange process is subject to achieve the object of maximizing the perceived value of the process of competition in the market today. And this is mainly based on customer perceived value of competition. In this paper, in order to explore the features and elements of marketing communication, cognitive psychology customers start with the use of customer satisfaction theory, developed based on the perceived interests of the customer value-oriented sales theoretical framework, and the actual data for the enterprise as a research object. As a result, we construct structural equation modeling, validation the satisfaction of the customer perceived value and impact of the extent of the impact of the mechanism and reveal an intermediary effect of customer satisfaction.
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