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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: The Research on Network Marketing Strategy Based on Web2.0
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2293-2296)
Author(s): Zheng Lin, School of Information, Central University of finance and economics, Beijing, China
Abstract: Abstract: Web2.0 attracts more users’ attention because of its characteristics such as participatory, interactive and share etc. It expands the communication between users, so that more people of similar character and like gathered to form a circle. The characteristic of this crowd makes it easier for resonance, which provides a very favorable platform to the essential trust relationship’s establishment during Network Marketing. Therefore, this article focuses on the study: tell the application characteristics in Network Marketing, combined with cases analyses marketing proposals in Blog, Podcast, SNS three marketing models. Then, give the relative analysis and some suggestions to our country’s enterprises in the implementation of Web2.0 marketing.
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