Rise of Augmented Reality: Current and Future Application Areas

Abrar Omar Alkhamisi, Muhammad Mostafa Monowar

Department of Information Technology, Faculty of Computing and Information Technology, King AbdulAziz University, Jeddah, Saudi Arabia.

DOI: 10.4236/ijids.2013.14005                

Abstract

The massive technological advancements around the world have created significant challenging competition among companies where each of the companies tries to attract the customers using different techniques. One of the recent tech- niques is Augmented Reality (AR). The AR is a new technology which is capable of presenting possibilities that are difficult for other technologies to offer and meet. Nowadays, numerous augmented reality applications have been used in the industry of different kinds and disseminated all over the world. AR will really alter the way individuals view the world. The AR is yet in its initial phases of research and development at different colleges and high-tech institutes. Throughout the last years, AR apps became transportable and generally available on various devices. Besides, AR be- gins to occupy its place in our audio-visual media and to be used in various fields in our life in tangible and exciting ways such as news, sports and is used in many domains in our life such as electronic commerce, promotion, design, and business. In addition, AR is used to facilitate the learning whereas it enables students to access location-specific infor- mation provided through various sources. Such growth and spread of AR applications pushes organizations to compete one another, every one of them exerts its best to gain the customers. This paper provides a comprehensive study of AR including its history, architecture, applications, current challenges and future trends.

Keywords

Augmented Reality; Virtual Reality; Augmented Reality Browser; Mobile Augmented Reality

Conflicts of Interest

The authors declare no conflicts of interest.

References

[1]	R. Yang, “The Study and Improvement of Augmented Reality Based on Feature Matching,” 2011 IEEE 2nd International Conference on Software Engineering and Service Science (ICSESS), Beijing, 15-17 July 2011, pp. 586-589.
[2]	S. C.-Y. Yuen, G. Yaoyuneyong and E. Johnson, “Augmented Reality: An Overview and Five Directions for AR in Education,” Journal of Educational Technology Development and Exchange, Vol. 4, No. 1, 2011, pp. 119-140.
[3]	D. Krevelen and R. Poelman, “A Survey of Augmented Reality Technologies, Applications and Limitations,” The International Journal of Virtual Reality, Vol. 9, No. 2, 2010, pp. 1-20.
[4]	H. Wu, S. Wen-Yu, H. Chang and J. Liang, “Current Status, Opportunities and Challenges of Augmented Reality in Education,” Computers & Education, Vol. 62, 2013, pp. 41-49. http://dx.doi.org/10.1016/j.compedu.2012.10.024
[5]	J. Carmigniani, B. Furht, M. Anisetti, P. Ceravolo, E. Damiani and M. Ivkovic, “Augmented Reality Technologies, Systems and Applications,” Multimedia Tools and Applications, Vol. 51, No. 1, 2011, pp. 341-377. http://dx.doi.org/10.1007/s11042-010-0660-6
[6]	J. Carmigniani and B. Furht, “Augmented Reality: An Overview” In: J. Carmigniani and B. Furht, Eds., Handbook of Augmented Reality, Springer, New York, 2011, pp. 3-46. http://dx.doi.org/10.1007/978-1-4614-0064-6_1
[7]	J. Ford and T. H?llerer, “Augmented Reality and the Future of Virtual Workspaces,” In: Handbook of Research on Virtual Workplaces and the New Nature of Business Practices, IGI Global, Santa Barbara, 2008, pp. 486-502.
[8]	S. Cai, X. Wang, M. Gao and S. Yu, “Simulation Teaching in 3D Augmented Reality Environment,” 2012 IIAI International Conference on Advanced Applied Informatics (IIAIAAI), Fukuoka, 20-22 September 2012, pp. 83-88.
[9]	H. López, A. Navarro and J. Rela?o, “An Analysis of Augmented Reality Systems,” 2010 Fifth International Multi-Conference on Computing in the Global Information Technology (ICCGI 2010), 20-25 September 2010, Valencia, pp. 245-250.
[10]	T. Jackson, F. Angermann and P. Meier, “Survey of Use Cases for Mobile Augmented Reality Browsers,” In: T. Jackson, F. Angermann and P. Meier, Eds., Handbook of Augmented Reality, Springer New York, 2011, pp. 409-431.
[11]	R. Grasset, T. Langlotz, D. Kalkofen, M. Tatzgern and D. Schmalstieg, “Image-Driven View Management for Augmented Reality Browsers,” 2012 IEEE International Symposium on Mixed and Augmented Reality (ISMAR), Atlanta, 5-8 November 2012, pp. 177-186.
[12]	Z. Mohana, I. Musae, M. A. Tahir, B. Parhizkar, A. Ramachandran and A. Habibi, “Ubiquitous Medical Learning Using Augmented Reality Based on Cognitive Information Theory,” Advances in Computer Science, Engineering & Applications, Vol. 167, 2012, pp. 305-312. http://dx.doi.org/10.1007/978-3-642-30111-7_29
[13]	J. Echeverry and D. Méndez, “Augmented Reality Training,” 2010. http://www.fabiangarzon.com/ar_training_2010.html
[14]	J. Gutiérrez, “Proposal of Methodology for Learning of Standard Mechanical Elements Using Augmented Reality,” ASEE/IEEE Frontiers in Education Conference, Rapid City, 12-15 October 2011, pp. 1-6.
[15]	H. Lim, “5 Top Augmented Reality Apps for Education,” 2012. http://www.hongkiat.com/blog/augmented-reality-apps-for-education/
[16]	J. Barreira, M. Bessa, L. Pereira, T. Adao, E. Peres and L. Magalhaes, “MOW: Augmented Reality Game to Learn Words in Different Languages: Case Study: Learning English Names of Animals in Elementary School,” 7th Iberian Conference on Information Systems and Technologies (CISTI), Madrid, 20-23 June 2012, pp. 1-6.
[17]	F. Pereira, C. Silva and M. Alves, “Virtual Fitting Room Augmented Reality Techniques for e-Commerce,” ENTERprise Information Systems, Communications in Computer and Information Science, Vol. 220, 2011, pp. 62-71.
[18]	L. Goldstein, “DailyFinance,” 2013. http://www.dailyfinance.com/photos/mobile-shopping-trends/#slide=4956588
[19]	S. Guven, O. Oda, M. Podlaseck, H. Stavropoulos, S. Kolluri and G. Pingali, “Social Mobile Augmented Reality for Retail,” IEEE International Conference on Pervasive Computing and Communications, PerCom 2009, 9-13 March 2009, pp. 1-3.
[20]	P. Belimpasakis, Y. You and P. Selonen, “Enabling Rapid Creation of Content for Consumption in Mobile Augmented Reality,” 2010 Fourth International Conference on Next Generation Mobile Applications, Services and Technologies (NGMAST), Amman, 27-29 July 2010, pp. 1-6. http://dx.doi.org/10.1109/NGMAST.2010.13
[21]	Lisa, “Augmented Reality Enhances Brand/ Advertisers’ Print Media Campaigns,” 2010. http://junaio.wordpress.com/2010/11/03/augmented-reality-enhances-brand-advertisers-print-media-campaigns/
[22]	C. Juan, G. Toffetti, F. Abad and J. Cano, “Tangible Cubes Used as the User Interface in an Augmented Reality Game for Edutainment,” 2010 IEEE 10th International Conference on Advanced Learning Technologies (ICALT), Sousse, 5-7 July 2010, pp. 599-603.
[23]	H. Furata, K. Takahashi, K. Nakatsu, K. Ishibashi and M. Aira, “A Mobile Application System for Sightseeing Guidance Using Augmented Reality,” 2012 Joint 6th International Conference on Soft Computing and Intelligent Systems (SCIS) and 13th International Symposium on Advanced Intelligent Systems (ISIS), Kobe, 20-24 November 2012, pp. 1903-1906.
[24]	A, Haugstvedt and J. Krogstie, “Mobile Augmented Reality for Cultural Heritage: A Technology Acceptance Study,” 2012 IEEE International Symposium on Mixed and Augmented Reality (ISMAR), Atlanta, 5-8 November 2012, pp. 247-255.
[25]	M. Januszka and W. Moczulskia, “Augmented Reality for Machinery Systems Design and Development,” New World Situation: New Directions in Concurrent Engineering, 2010, pp. 79-86.
[26]	Apartment Therapy, “6 Interior Design Apps Offer Help with a Swipe,” 2013. http://www.apartmenttherapy.com/6-home-design-apps-weekly-smartphone-app-roundup-167368
[27]	E. Kruijff, E. Swan and S. Feiner, “Perceptual Issues in Augmented Reality Revisited,” 2010 9th IEEE International Symposium on Mixed and Augmented Reality (ISMAR), Seoul, 13-16 October 2010, pp. 3-12.
[28]	C. Arth and D. Schmalstieg, “Challenges of Large-Scale Augmented Reality on Smartphones,” Graz University of Technology, Graz, 2011, pp. 1-4.
[29]	S. Kurkovsky, R. Koshy, V. Novak and P. Szul, “Current Issues in Handheld Augmented Reality,” 2012 International Conference on Communications and Information Technology (ICCIT), Hammamet, 26-28 June 2012, pp. 68-72.
[30]	M. Samuels, “Future IT Trends: Experts Pick out Their Top Tips,” 2012. http://www.techrepublic.com/blog/cio-insights/future-it-trends-experts-pick-out-their-top-tips/39749191
[31]	Markets and Markets, “Virtual Reality & Augmented Reality Market Forecast by Product (HMD, HUD, Tablet PC, Smartphone) for Gaming, Automotive, Medical, Advertisement, Defense, E-learning & GPS Applications (2011-2016),” 2013. http://www.marketsandmarkets.com/Market-Reports/reality-applications-market-458.html
[32]	[x]cube LABS, “Augmented Reality Apps: The Future Real + Virtual,” 2013. http://www.xcubelabs.com/blog/augmented-reality-apps-the-future-is-real-virtual/