Franchise: A Literature Review and Directions of Future Research ()
ABSTRACT
This
passage focuses on three hot issues of franchise including the cause of franchise, the
legal issues of franchise and the cost structure of franchise. I make a
literature review and point out a future research direction of franchise by
analyzing and summarizing domestic and foreign papers. In conclusion, for the emergence of the
franchise phenomenon, there is still a lack of a unified theoretical framework for a comprehensive and
reasonable explanation. The research on the legal issues of franchise is mainly
studied by scholars with legal background, mainly focusing on information
disclosure system and anti-monopoly law. Besides, there is no theoretical basis
and operation method that can be used to guide the franchisor to design the
cost structure.
Share and Cite:
Li, J. and Xia, H. (2019) Franchise: A Literature Review and Directions of Future Research.
Open Journal of Business and Management,
7, 817-827. doi:
10.4236/ojbm.2019.72055.