Author(s)

Xiaomei Pu¹, Lin Tian², Zibiao Cheng³

¹Research Center of Sichuan Old Revolutionary Areas Development, Sichuan University of Arts and Science, Dazhou, China.
²School of Foreign Languages, Sichuan University of Arts and Science, Dazhou, China.
³School of Finance and Economics Management, Sichuan University of Arts and Science, Dazhou, China.

After comprehensive discussion of the origin of ecotourism, the concept of ecotourism and the theoretical basis for ecotourism development, the paper carried out the SWOT analysis on ecotourism development in Dazhou City, and then proposed development strategies. The strategies were to: enhance the ecological awareness of the entire people and create a good atmosphere for ecotourism development; break the talent bottleneck of ecotourism development by adopting the policy of “combination boxing”; make scientific and feasible master plan for Dazhou’s ecotourism development; develop quality ecotourism products; innovate marketing strategies for ecotourism in Dazhou.

Dazhou, Ecotourism, Development

Pu, X. , Tian, L. and Cheng, Z. (2018) Study on the Ecotourism Development in Dazhou. Open Journal of Social Sciences, 6, 24-34. doi: 10.4236/jss.2018.65002.