Social Media Monitoring (SMM) with CRM in Symantec - Open Journal of Business and Management

OJBM > Vol.6 No.2, April 2018

Open Journal of Business and Management

Volume 6, Issue 2 (April 2018)

ISSN Print: 2329-3284 ISSN Online: 2329-3292

Google-based Impact Factor: 1.13 Citations

Social Media Monitoring (SMM) with CRM in Symantec ()

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Download as PDF (Size: 308KB) PP. 412-427

DOI: 10.4236/ojbm.2018.62030 1,023 Downloads 2,623 Views Citations

Author(s)

Lixi Yin

Affiliation(s)

Leshan Normal University, Leshan, China.

ABSTRACT

This paper aims to identify social media monitoring job of software companies, focus on the case of Symantec, and identify the extent to which it is affected Customer Relationship Management by Social Media Monitoring (SMM).

KEYWORDS

Social Media Monitoring, SMM, Customer Relationship Management, CRM, Cymantec

Share and Cite:

Yin, L. (2018) Social Media Monitoring (SMM) with CRM in Symantec. Open Journal of Business and Management, 6, 412-427. doi: 10.4236/ojbm.2018.62030.

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