Research on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying - Modern Economy

ME > Vol.8 No.12, December 2017

Modern Economy

Volume 8, Issue 12 (December 2017)

ISSN Print: 2152-7245 ISSN Online: 2152-7261

Google-based Impact Factor: 0.74 Citations h5-index & Ranking

Research on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying ()

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DOI: 10.4236/me.2017.812099 1,835 Downloads 7,839 Views Citations

Author(s)

Zhichao Liu, Zhouwei Lu^*

Affiliation(s)

South China University of Technology, Guangzhou, China.

ABSTRACT

Based on the SOR theory, this study examined the influence of the knowledge, convenience and entertainment of APP on the consumer’s intention to buy, with 624 consumers who had APP shopping experience. The mediating variable of this study was the sense of pleasure and arousal of psychological emotion. The study findings showed that: 1) shopping APP’s knowledge, convenience and entertainment represented the most obvious features of shopping APP; 2) pleasure was completely mediated by the shopping APP’s knowledge and entertainment on impulse buying intention, partly mediated by the convenience on impulse buying intention; 3) arousal was completely mediated by the shopping APP’s knowledge and convenience on impulse buying intention, partly mediated by the entertainment on impulse buying intention.

KEYWORDS

Psychological Emotion, Impulse Buying, Eating Role, Sopping APP

Share and Cite:

Liu, Z. and Lu, Z. (2017) Research on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying. Modern Economy, 8, 1484-1498. doi: 10.4236/me.2017.812099.

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