Author(s)

Ahlijah Bright, Samuel Yaw Akomea, Wilberforce Owusu-Ansah

School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.

Companies in the starch manufacturing sector in Ghana have over the years being bedeviled with major problems that cut across all their spheres of operation especially production, technology and marketing. The research sought to unearth the extent to which these three major problems affect the operations of these companies. A census was conducted of the management of Ayensu Starch Company where the two management members were selected and interviewed. The research established that there are production, technology and marketing challenges hindering the operations of ASCo. Management of the company has over the years taken stringent measures to reduce the impact of some of these problems to the barest minimum.

Production Challenges, Technology Challenges, Marketing Challenges

Bright, A. , Akomea, S. and Owusu-Ansah, W. (2017) Assessment of the Production, Technology and Marketing Challenges Facing Starch Producing Companies in Ghana. Open Journal of Business and Management, 5, 532-542. doi: 10.4236/ojbm.2017.53046.