American Journal of Industrial and Business Management

Volume 7, Issue 5 (May 2017)

ISSN Print: 2164-5167   ISSN Online: 2164-5175

Google-based Impact Factor: 0.92  Citations  

Research on the Consumer Finance System of Ant Financial Service Group

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DOI: 10.4236/ajibm.2017.75041    2,925 Downloads   6,931 Views  Citations
Author(s)

ABSTRACT

This paper takes the Ant Financial Service Group as an example and analyzes the development pattern of its consumer finance system. The Ant Financial Service Group developed from an e-commerce platform. Its consumer finance system takes full advantages of the large amount of data which is accumulated from the e-commerce platform. This kind of development mode can realize the win-win development of e-commerce platform and Internet consumer finance, which has the reference significance to the development of other consumer finance platforms.

Share and Cite:

Zhao, Y. (2017) Research on the Consumer Finance System of Ant Financial Service Group. American Journal of Industrial and Business Management, 7, 559-565. doi: 10.4236/ajibm.2017.75041.

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