Author(s)

Jyh-Jeng Wu¹, Shu-Hua Chien², Khash-Orgil Gansukh¹, Xin-Jiao Yang¹

¹Department of Business Management, National United University, Miaoli City.
²Department of Insurance and Finance, National Taichung University of Science and Technology, Taichung City.

This research is focused on internet shoppers co-design, individual tendency of trust, trust belief, and purchase intention. An online questionnaire was set out in survey form on Google Docs in or-der to collect data. The survey was conducted of participants in Mongolia. 236 usable responses were obtained from Mongolian potential customers in order to examine constructs. The findings suggest that co-design and individual tendency of trust have significant positive effect on the trust levels throughout intention to purchase.

Co-Design, Trust, Purchase Intention

Wu, J. , Chien, S. , Gansukh, K. and Yang, X. (2016) Co-Design and Trust in Social Network’s Websites. Social Networking, 5, 93-99. doi: 10.4236/sn.2016.53010.