Author(s)

Yongmei Xu, Ying Liu

Jinan University, Guangzhou, China.

More and more enterprises are revealed to do something about pseudo social responsibility under the guise of social responsibility; it makes the rationality of the existence of experience of social responsibility a crisis of confidence. However, this phenomenon has not obtained the academic attention, and related studies are particularly scarce. On the basis of summarizing and combing existing literature, we defined pseudo corporate social responsibility, summarized the motivation of pseudo social responsibility in economic interests, the external environment, and the risk of exposed punishment, and described the harm of pseudo social responsibility from the micro and macro levels. Finally, we tried to put forward relevant policies to prevent pseudo social responsibility.

Pseudo Social Responsibility, Motivation, Governance

Xu, Y. and Liu, Y. (2016) Pseudo Corporate Social Responsibility and Governance Mechanism. Journal of Service Science and Management, 9, 134-139. doi: 10.4236/jssm.2016.92017.