Author(s)

Feifei Han¹, Zhangzhi Ge², Rongting Zhou¹

¹Department of Sci-Tech Communication and Policy, University of Science and Technology of China, Hefei, China.
²School of Public Affairs, University of Science and Technology of China, Hefei, China.

In the coming Micro-Communication era, many Sci-Tech periodicals have successively registered WeChat Official Accounts and then how to objectively evaluate the communication effects of the WeChat Official Accounts of Sci-Tech periodicals becomes the biggest concern at present. This thesis analyzed the existing communication effect evaluation system of WeChat Official Accounts of Sci-Tech periodicals and its problems, and put forward the following improving strategies: re-building a new evaluation system of WeChat communication effect of Sci-Tech periodicals via the selection of evaluation indexes, the division of assessment index weight and the calculation method of evaluation index, then testing the reliability and efficiency of the new evaluation system, and finally putting forward the corresponding policy recommendations.

Sci-Tech Periodical, WeChat Communication Effect, Evaluation System, Evaluation Index

Han, F. , Ge, Z. and Zhou, R. (2016) Reconfiguration and Empirical Study on the Evaluation System of WeChat Communication Effect of Sci-Tech Periodicals. Advances in Journalism and Communication, 4, 8-15. doi: 10.4236/ajc.2016.41002.