Author(s)

Leaksmy Chhay¹, Md Manik Mian^2*, Rathny Suy³

¹School of Economics, IIC University of Technology, Phnom Penh, Cambodia.
²School of Urban Construction and Environmental Engineering, Chongqing University, Chongqing, China.
³School of Public Affairs, University of Science and Technology of China, Hefei, China.

This study tries to examine the relationship between consumers’ socio-economic factors and their willingness to pay more for environmental friendly products, and find the percentages that consumers are agreed to pay for green marketing. Statically analysis revealed that the consumers socioeconomic factors, sex (*P < 0.05), age (*P < 0.05), education (**P < 0.01), awareness (**P < 0.01) and monthly income (**P < 0.01) had a significant relationship with their willingness to pay more for environmental friendly products. Among the environmental concern consumers, the percentage of their paying for green products is decreasing with the increasing of product price. A total of 43.89% respondents were agreed to pay more for green marketing, and consumers’ general suggestion mentioned that the producer pay responsibility, government incentives, public awareness and extensive advertisement of green products were required for the improvement of green marketing in Cambodia.

Consumer Responses, Green Marketing, Socio-Economic Factors, Product Price, Willingness to Pay

Chhay, L. , Mian, M. and Suy, R. (2015) Consumer Responses to Green Marketing in Cambodia. Open Journal of Social Sciences, 3, 86-94. doi: 10.4236/jss.2015.310013.