Author(s)

Fadi M. Al-Ghawanmeh¹, Zaid R. Shannak²

¹Music Department, University of Jordan, Amman, Jordan.
²SRS International, Amman, Jordan.

In this multidisciplinary study, the main research question was how to improve the value of entrepreneurial initiatives that provide the web service of automatic accompaniment to Arab singing. As an example and case study, we considered the Mawaweel website that offered an automatic accompaniment to Arab vocal improvisation as a main service. After overviewing the website, we conducted a survey examining the satisfaction of its visitors in regard to presentation and quality of service. It was found that the Mawaweel website had potential to achieve success as the majority of the 22 respondents expressed general satisfaction after their first visit to the website, with an average rate of 75%. However, respondents’ ratings were strict when discussing specific aspects about the website presentation and service quality, and the means of average rates were 68.32% and 50.23% respectively. The standard deviations of average rates were 15.70% and 19.13%, respectively. This revealed a sense of inhomogeneity in the values of the different aspects of the website presentation, and an expanded sense of inhomogeneity in the quality of the different services delivered by the website. We then compared the Mawaweel website to other websites and proposed specific improvements to the aspects with average rate below 50%.

Music Informatics, Entrepreneurial Web Business, Automatic Accompaniment, Arab Music, Survey Research

Al-Ghawanmeh, F. and Shannak, Z. (2015) Automatic Accompaniment to Arab Vocal Improvisation: From Technical to Commercial Perspectives. Journal of Software Engineering and Applications, 8, 16-25. doi: 10.4236/jsea.2015.81003.