This paper discerns the socio-economic interests and environmental impacts generated by the projects of an industrial nature. Research has highlighted the traditional approach adoption that neglects the impact assessment of which environmental issues are causing in-depth imbalance between economic growth and environmental disaster threatening human life. The sustainable development principle requires the equitable distribution of the newly created wealth owing to economic growth in social and environmental fields. Hence, a new approach in accordance with the requirements of sustainable development should be recommended from the projects’ design until their terms. This paper discusses the major challenges in the context of reorient to construction projects both in a conception stage than in the execution progress according to the sustainable development principle. An approach to this case study is the research method advocated. Traceability analysis and especially the followed of products sold by CCTEC Co. Ltd. have enabled to bring out on the one hand the four projects induced by products CCTEC Co. Ltd.: residential, public sector, industry and trade the other hand to measure the performance attributed by these projects. Research results show that economic performance is largely award winning without much concern to social and environmental performance. This situation suggests the revision of product design and production traceability in accordance with the sustainability of the project.