Author(s)

Michael Gerlich

Center for Strategic Corporate Foresight and Sustainability, SBS Swiss Business School, Kloten Zurich, Switzerland.

This research presents a rigorous empirical evaluation of the 360MF an innovative tool aimed at enriching strategic analysis and corporate foresight processes. Utilising a triangulated approach, the study combines a review of existing literature with primary data collected from 25 UK-based organisations that implemented and subsequently surveyed on the 360MF. Additionally, 10 in-depth interviews were conducted to offer deeper insights. Results indicate a significant level of satisfaction with the framework, particularly its capacity to introduce new avenues for dialogue, enhance the quality of strategies, and bring in a new dimension focusing on past management decisions. However, concerns around time-efficiency and sector-specific suitability also surfaced, pointing to potential areas for improvement. Overall, the study highlighted that 360MF is a robust tool that offers substantial contributions to the practice of strategic planning, with far-reaching implications for both academic inquiry and practical application in varied organisational settings.

Strategy, Strategic Management, 360MF, Strategic Analysis, Corporate Foresight, Analytical Framework, Management Analysis, Management

Gerlich, M. (2024) Empirical Insights into the Contemporary 360 Management Framework (360MF). Open Journal of Business and Management, 12, 1488-1515. doi: 10.4236/ojbm.2024.123081.