Author(s)

Isiye Clement Muyabila¹, Charles M. Rambo¹, Raphael O. Nyonje²

¹Faculty of Business and Management Sciences, University of Nairobi, Nairobi, Kenya.
²Faculty of Educational Management Policy and Curriculum Studies, University of Nairobi, Nairobi, Kenya.

To remain competitive in the face of quickly developing technologies, the majority of banking institutions are creating non-equity financing strategic collaborations. The widespread use of mobile financial services has put traditional financial banking institutions under pressure. The study aimed to determine the influence of cash transfer financing strategic alliances on agency banking project value creation. The study embraced descriptive and inferential statistics in a pragmatic paradigm philosophy. The target population consisted of 400 employees of strategic alliances working on agency banking projects in Kenyan counties. Simple random and purposeful sampling was used to arrive at a total sample of 200 people consisting of 50 agency bank supervisors and 150 agency staff. Data was collected using an open-ended and closed-ended questionnaire and an interviewing guide. Mean, composite mean, standard deviation, composite standard deviation, Pearson correlation, simple regression, and multiple regression models were applied to analyse data. The research revealed that cash transfer financing strategic partnerships influenced agency banking programs with a positive mean, standard deviation, and P-value equal to 0.0000. The study rejected the null hypothesis by 0.05. Future research should explore the effects of company capital and corporate tax evasion on value creation for agency banking projects.

Cash Transfer Financing Strategic Alliances, Value Creation in Agency Banking Projects

Muyabila, I. , Rambo, C. and Nyonje, R. (2024) Cash Transfer Financing Strategic Alliance and Value Creation in Agency Banking Projects in Kenya. Open Journal of Social Sciences, 12, 288-306. doi: 10.4236/jss.2024.124020.