Author(s)

Xiaotong Deng^1,2

¹Business School, Durham University, Durham, UK.
²New Hongyang Smart Home Co., Ltd., Foshan, China.

The purpose of this study is to investigate the status of consumer psychology research in commercial marketing in China. Using the network open source data and the bibliometric method of informatics, the relevant results are obtained to support the in-depth investigation. Based on the effective research results, the paper discusses macroscopically and gives suggestions on promoting consumption from three levels: state, institution, and individual.

Information Science, Consumer Psychology, Metrology

Deng, X.T. (2024) The Study of Consumer Psychology in China from the Perspective of Informatics. Open Access Library Journal, 11, 1-10. doi: 10.4236/oalib.1111118.