Author(s)

Mohammed Shamsul Alam^1*, Md. Ahshan Habib², Nabinur Rahman³, Adnan Arifin Himel³, Md. Yeasin Ullah Resvy³, Mohammad Mainul Hasan⁴

¹Department of Apparel Manufacture & Technology, Sonargaon University, Dhaka, Bangladesh.
²Department of Fashion Design & Technology, Sonargaon University, Dhaka, Bangladesh.
³Department of Apparel Manufacturing & Technology, BGMEA University of Fashion & Technology (BUFT), Dhaka, Bangladesh.
⁴Institute of Remote Sensing & GIS, Jahangirnagar University, Dhaka, Bangladesh.

The Ready-Made Garments (RMG) industry is a major contributor to the economy of Bangladesh, accounting for over 80% of the country’s total exports. In recent years, the industry has faced challenges due to changing global fashion trends and increasing competition from other manufacturing countries. One of the latest trends in the fashion industry is micro seasonal fashion, which has significant impacts on the RMG industry of Bangladesh. The purpose of this study is to examine the impact of micro seasonal fashion on the RMG industry of Bangladesh. It will examine the changes in buyer and consumer behavior and demand patterns, the implications for manufacturers and suppliers, and the strategies adopted by industry players to adapt to this trend. The emergence of micro seasonal fashion has disorderly the traditional seasonal cycle of the fashion industry. Consumers are no longer satisfied with the two-season model of spring/summer and fall/winter, but instead demand new styles and trends every few weeks. This trend has created opportunities for the RMG industry of Bangladesh to cater to the fast-changing demands of consumers. Micro Seasonal Fashion also poses significant challenges for the industry. Manufacturers and suppliers must be able to produce and deliver garments quickly and efficiently, while ensuring high quality and sustainability standards. This requires investments in technology, supply chain management, and training of workers. To address these challenges, industry players in Bangladesh have adopted several strategies, such as diversifying product offerings, investing in technology and innovation, and enhancing sustainability practices. These strategies have helped the industry to remain competitive and meet the demands of fast-changing consumer preferences. The industry must be able to adapt quickly to the changing demands of consumers and invest in technology and sustainability practices to remain competitive. With the right strategies and investments, the RMG industry of Bangladesh can control the opportunities presented by micro seasonal fashion and continue to be a major player in the global fashion industry.

Micro-Session, Environmental, RMG, Consumers Demand, Fashion Impact

Alam, M. , Habib, M. , Rahman, N. , Himel, A. , Resvy, M. and Hasan, M. (2023) Micro Seasonal Fashion Impact in RMG Industry of Bangladesh. Journal of Textile Science and Technology, 9, 258-272. doi: 10.4236/jtst.2023.94018.