Author(s)

Yanmei Qin¹, Yanyan Hui², Jing Zhang¹

¹Library, Guangdong Technology Normal University, Guangzhou, China.
²School of International Education, Guangdong Technology Normal University, Guangzhou, China.

The international communication effect of Chinese traditional culture is closely related to its international recognition. To enhance the international influence of traditional Chinese culture, and promote Chinese traditional culture to better go global, on the basis of drawing on and referring to the “international influence evaluation system of Chinese culture”, combining the core connotation of Lingnan culture, we build the “international influence evaluation system of Lingnan culture”. Taking the survey on the influence of Lingnan culture on foreign students in Guangzhou’s colleges and universities as an example, conducting a questionnaire survey on foreign students coming to China and studying in colleges and universities in Guangzhou, and intervention control survey, understanding the influence of Lingnan culture according to survey data, then we can understand their Lingnan cultural identity and its influencing factors, propose cultural identity cultivation, promotion and innovative communication strategies for international communication of Lingnan culture: Digging the modern value of culture; building the “consortium” cultural communication system; innovative technology means and communication channels, and jointly promote the construction of cultural environment and the improvement of citizens’ cultural quality, etc., and provide reference for promoting the international dissemination of Chinese traditional culture and Lingnan culture.

Chinese Traditional Culture, Lingnan Culture, International Communication, Cultural Identity, Creative Communication

Qin, Y. , Hui, Y. and Zhang, J. (2023) A Study on the International Recognition and Innovation Communication of Chinese Traditional Culture—Taking the Influence of Lingnan Culture on Overseas Students in Guangzhou’s Universities in China as an Example. Chinese Studies, 12, 357-372. doi: 10.4236/chnstd.2023.124026.