Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order ()
ABSTRACT
In today’s dynamic and uncertain business landscape, it is crucial to
identify the key factors and criteria that enhance performance and develop
growth strategies. However, the application of the concept of spontaneous order
or self-organization in management and business, particularly from a marketing
perspective, remains relatively unexplored. This research aims to examine the
correlation between innovative and entrepreneurial marketing and business
performance using the spontaneous order model framework. Through a
comprehensive review of existing theories and employing descriptive analysis,
this study bridges the gap in current literature by providing a thorough
understanding of the research variables and addressing the lack of theoretical
investigations in this field. The main objectives of this study are to identify
the main conclusions regarding innovative and entrepreneurial marketing’s
impact on business performance within the context of the spontaneous order
model framework.
Share and Cite:
Hollensen, S. and Saeidi, S. (2023) Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order.
American Journal of Industrial and Business Management,
13, 1079-1093. doi:
10.4236/ajibm.2023.1310060.
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