Effectiveness of the Use of Social Media Platforms in Public Health Campaigns ()
ABSTRACT
This research
has evaluated the effectiveness of the use of social media for the promotion of
public health. Social media platforms have been used to promote the flu vaccine
among students and employees on Saint Martin’s University’s campus. Saint Martin’s
University’s e-mail and twitter page have been utilized as the primary means to
send messages consist of images and texts that urge SMU community members (students
and employees) to take the flu shot to protect themselves and others around them.
Moreover, examination and evaluation of the existing literature and some academic
studies that were conducted previously to assess the efficacy of the utilization
of social media for promoting public health has been done. The participants in this
research were students and employees attending SMU during the Fall semester of 2017.
It was hypothesized that the number of students and employees who got the flu vaccine
throughout the Fall semester of 2017 will surpass the number of students and employees
received the flu shot in past years where the social media platforms were not employed
for the promotion of the flu shot on SMU campus.
Share and Cite:
Shurayyan, S. (2023) Effectiveness of the Use of Social Media Platforms in Public Health Campaigns.
Open Journal of Social Sciences,
11, 165-184. doi:
10.4236/jss.2023.117012.
Cited by
No relevant information.