Author(s)

Ziyi Zeng

Chengdu Foreign Language School, Chengdu, China.

In this article, we are going to discuss what factors are likely affecting the decisions of female consumers in order to aim better at female consumers in market and applying more specific strategies on female consumers. The factors listed included the hierarchy of female needs, personal traits, social identity, cultural influence, and cognitive bias, as listed above.

Female Consumer, Marketing Strategy, Advertising, Maslow’s Hierarchy of Needs, Personal Traits, Social Identity, Cultural Influence, Cognitive Bias

Zeng, Z. (2023) How Are the Decisions of Female Consumers Effected?. Open Journal of Social Sciences, 11, 13-18. doi: 10.4236/jss.2023.114002.