Boosting Innovation Performance through Business Analytics Capabilities under Different Levels of Turbulence: The Crucial Role of Market Agility ()
ABSTRACT
Considerable
resources were invested by many businesses in developing business analytics
capabilities to enhance their performance. Previous research revealed that
business analytics capabilities can influence business performance in various
methods. Our study seeks to examine the influence of business analytics
capabilities on innovation performance through market agility. We also explore
these relationships under different turbulent environment. Data were collected
from 427 managers in the food industry in Saudi Arabia. Structural equation
modelling was used to analyze the collected data. The findings indicated that
business analytics capabilities have direct and indirect influence on
innovation performance. Market agility partially mediates the link between
business analytics capabilities and innovation performance. This relationship
is stronger in high turbulent environment. Our study provides meaningful
theoretical contributions to business analytics and market agility literature
and practical implications for managers in the food sector.
Share and Cite:
Alboqami, H. (2023) Boosting Innovation Performance through Business Analytics Capabilities under Different Levels of Turbulence: The Crucial Role of Market Agility.
Open Journal of Business and Management,
11, 552-569. doi:
10.4236/ojbm.2023.112029.
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