Towards a Long-Term Sino-US Relationship: Implications and Potential Solutions of the Future Chinese Media Strategy for Global Speech Power ()
ABSTRACT
This paper focuses on the US-China public opinion confrontation primarily from the
standpoint of how China might manage its image-building and global discourse
intervention given its ongoing quest for global speech dominance. From the
Chinese perspective, there are problems to be solved, including the
inconsistency of the content of the world’s media, the focus on one ideology
over others, the hostile nature of diplomatic responses, and the fragility of
the state-owned media platform. In light of China’s comparative weakness with
the US in the war for hearts and minds, this essay explores China’s potential
remedies. It concludes that China may aim to increase the weight and proportion
of global discourse while also carefully utilising foreign culture and
propaganda language. China may simultaneously intensify unfavourable public
perceptions of its rivals based on algorithms learned from global platforms,
while also working with mainstream media to advance its global coverage and
conform to its overall policy objective.
Share and Cite:
Qi, Y. , Meng, Y. and Hua, Y. (2023) Towards a Long-Term Sino-US Relationship: Implications and Potential Solutions of the Future Chinese Media Strategy for Global Speech Power.
Open Journal of Political Science,
13, 33-45. doi:
10.4236/ojps.2023.131003.
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